Ambition & Resilience - nouns

• A strong desire to do or achieve something, typically requiring determination and hard work.
• The capacity to recover quickly from difficulties; toughness

Entrepreneurial Discovery - applied concept

• The process of systematically scanning for technological, political, regulatory, social, and demographic changes to discover opportunities to produce new goods and services.

Globalization - noun

• The idea that the world is developing a single economy & culture as a result of improved technology and communications and the influences of very large multi-international corporations.

Magnanimous - adjective

• Very generous or forgiving, especially toward a rival or someone less powerful than oneself. 

Downsizing - verb

• Reducing the size of a company by eliminating workers and/or divisions within the company. It is sometimes called "trimming the fat."

Merger - noun

• The combination of two things, especially companies into one.

Personal Mission Statement - applied concept

• Your statement of personal philosophy based on what matters most to you and what you want to do with your life.  Keep it simple, short, and concise.  

Outsourcing - verb

• Obtain (goods or a service) from an outside or foreign supplier, especially in place of an internal source. 
• Contract (work) out or abroad.

Voice of The Customer - applied concept

• The in-depth process of capturing a customer's expectations and preferences about their experiences with your product or service.      

Human Centered Design - applied concept

• is the process of generating solutions to problems and opportunities through the act of making “something” new, where the activity is driven by the needs, desires, and context of the people for whom we design

Market Research - applied concept

• An organized effort to gather information about target markets or customers.
• Providing important information to identify and analyze the market need, size and competition.